Jennifer Wiggins

Jennifer Wiggins

I’m an unabashed philomath, pursuing my life-long loves of design thinking and problem-solving. Eleven years into my design career, I’m still becoming self-aware of my strengths.

This is what I know to date:

  • I’m about partnering and not merely being a second set of hands when working with clients.
  • Spray and pray can work, but I believe building a solid foundation pays big in the long-term.
  • I’m a prioritizer by nature, so to work together means that I must understand your company and your objectives before making proactive, productive steps forward.
  • I’m about posturing your company for success, utilizing the best wisdom for embracing opportunities and planning for long-term strategic growth.
  • I’m big-picture minded and cognizant of details.
  • I don’t know it all [yet]. Kidding. For real though, racking up college degrees is my past-time, but so is my endless love of learning outside the classroom. 

My wheelhouse:

  • Branding (your whole image, visually and emotionally)
  • Identity design (just visuals)
  • Logo design (this is NOT your brand)
  • Print design
  • Digital advertising (e.g., web banners and email templates)
  • Marketing strategic thinking
  • Marketing strategic planning
  • Marketing change case analysis (evaluating if what you’ve done or are doing is getting where you want to go)

If partnering together to examine your brand and marketing needs is of interest, please connect with me. I’d love to help your business grow. 

Gallup StrengthsFinder:

  1. Achiever
  2. Responsibility
  3. Connectedness
  4. Input
  5. Relator

MBTI Personality Type: ENFJ

 


 

PROFESSIONAL EXPERIENCE

 

 

J. Wiggins Designs – Montgomery, AL | 2007-Present

CEO / Brand & Marketing Strategist

J. Wiggins Designs consults on brand and marketing strategy as well as provides creative problem-solving and design services for businesses that value long-term holistic cohesion and growth in a time where making a living is more than making a buck.

Responsible for all administrative duties; cultivating client relationships; developing strategy and designs; managing production workflow; and networking with peers and persons across a variety of industries.

  • Created various designs for Auburn University Montgomery, including an issue of The Pulse magazine and 30 overview brochures for its schools and departments.
  • Designed numerous logos and visual identities for a variety of industries. A few clients include The Barkery, Fatman’s BBQ, The Powell Group, Latham Communications, and Bill Status.

 

 

Black Diamond IT Services – Montgomery, AL | 2017-2018

Graphic Designer

Black Diamond IT Services, Inc. is a Montgomery, AL-based web development, design, and app solution company. It originally was the commercial facet of eSolution Architects but broke off into a company of its own.

As an in-house graphic designer, I was responsible for conducting design interviews with clients to determine project parameters; designing client websites and mobile apps in Photoshop; helping manage outsourced work; collaborating with programmers throughout the entire design process, and creating digital and print assets for any marketing initiatives.

  • Designed and collaborated on more than 180 website homepage designs between my stays at eSolution Architects and Black Diamond.

 

eSolution Architects – MONTGOMERY, AL | 2014-2016

Graphic Designer

eSolution Architects (ESA) serves clients across diverse business disciplines, accelerating the “time to value” of all technology investments, and specializing in high-value technological services. SIDHelp is a customizable web application within ESA that assists anyone who is responsible for entering and updating information for their conference, league, or school website.

As an in-house graphic designer, I was responsible for conducting design interviews with SIDHelp clients to determine project parameters; designing client websites in Photoshop; managing outsourced work; collaborating with programmers throughout the entire design process, and creating digital and print assets for any ESA initiatives.

 

Online Commerce Group – MONTGOMERY, AL | 2010-2014

Graphic Designer & Client Services Manager

An Inc. 500 e-commerce company focused on custom and made-to-order products that are proudly made in America.

As an in-house graphic designer, I created most print and digital assets for Online Commerce Group and its many subsidiaries. Worked with the marketing team to create and implement strategic plans for each division. Supervised a junior designer from 2013 – 2014. Provided innovative design thinking, creative and professional artwork execution, and thorough project planning and management, along with spearheading brand development for many of its divisions. Served as liaison to third-party clients: received change requests, assisted in quoting projects, maintained time logs, and created digital assets.

  • Drove brand development for its flagship company, CushionSource.com, and its top subsidiaries CommercialSiteFurnishings.com, UmbrellaSource.com, and DesignerCustomSource.com.
  • Branded its designer workroom — DesignerCustomSource.com — from the ground up, completely aligning all print and digital assets around a central narrative, theme, and style.
  • Spearheaded the strategic planning and implementation of email marketing for CushionSource.com, CommercialSiteFurnishings.com, and UmbrellaSource.com

 

The Powell Group – Montgomery, AL | 2007-2010

Graphic Designer

A company successfully establishing marketing partnerships between leading mail order companies and corporate America since 1989, with a specialization in the outdoors industry.

As an in-house graphic designer, I created and managed corporate branding and developed unique presentations and supporting collateral materials.

  • Rebranded The Powell Group: logo, stationery, collateral, and web design.
  • Updated The Cattle Connection’s website with a fresh look and providing a more intuitive user experience.
  • Worked extensively on the branding for nationally known professional fisherman, Hank Parker: updating his logo, stationery, website design, and numerous collateral materials.

 

OnTarget Strategies – Montgomery, AL | 2007-2010

Graphic Designer

A successful advertising agency capitalizing on the networking relationships and expertise of its sister company, The Powell Group, to create innovative branding and advertising campaigns for companies nationwide.

As an in-house graphic designer, I managed corporate branding and developed all print and digital company marketing assets. Created all client print and web advertisements, and photographed the featured products. Trafficked artwork to national advertisers and managed in-house production alongside the account managers.

  • Created cohesive ad designs for national fishing brands SPRO and Gamakatsu, and trafficked all artwork to national advertisers in a timely manner.
  • Photographed and designed the O’Keefe’s Life Out There advertisement featured in Heartland Magazine.
  • Branded Charles Steele & Associates in Atlanta, GA: logo, stationery, and web design.

 


 

EDUCATIONAL EXPERIENCE

Candidate | Masters in Communications Management | University of Southern California | Estimated 2020

As described via the USC Annenberg School of Communication and Journalism, “The Master of Communication Management program teaches concepts and skills relevant to today’s communication professional. You will learn how to design and execute effective communication strategies and tactics across a range of settings, such as supporting a corporation in crisis to regain credibility, or crafting a compelling story for a non-profit organization, or researching new markets for an emerging brand. Throughout the program, you will enhance your critical thinking, presentation and writing skills, to be persuasive to colleagues and clients” (http://annenberg.usc.edu/Home/Prospective/Masters/CMGT.aspx).

Portfolio:

 

Media Design Masters in Fine Art | Full Sail University | 2015

“The curriculum explores the tactical and collaborative planning behind design. Along with studying design theory concepts such as brand development, design ethics, and design strategies and motivation, a significant part of your studies will find you engaged in the actual production workflow of the design industry. You’ll be involved in the creation of a variety of deliverables for many different platforms and media, while being equipped with the branding and strategy tools needed to handle the types of key projects that professionals encounter within the industry” (Full Sail University).

 

Bachelor of Arts in Graphic Design, Minor in Marketing | Auburn University at Montgomery | 2007

Auburn University Montgomery (AUM) afforded a balanced and insightful education experience. AUM’s Graphic Design program established a great foundation in the fundamentals of design and wet my palate for the fine arts, specifically printmaking, painting, and drawing. Also, to round out my degree, I minored in Marketing.

Academic Achievements:

  • Visual Arts Full Tuition Scholarship, 2004–2005.
  • Fine Art Department Outstanding Student, 2006
  • Liberal Arts Dean’s List from Fall 2002 to Summer 2004 and Spring 2005 to Spring 2007

Artistic Achievements:

  • Student Art Association Spring Student Juried Art Show, 2004: Merit Award.
  • Alabama State Department of Rehabilitation, 2006: Disabilities Poster Contest, Collegiate Gold Winner.
  • Montgomery Ad Federation Addys Winner, 2007: Gold in Student Interactive Media, Gold, and Silver in Student Campaign, Silver in Student Collateral, and Student Best of Show in Interactive Media.

 


 

TECHNICAL SKILLS

Proficient in:

  • Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Dreamweaver, After Effects, Acrobat Pro)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Apple Pages, Keynote, Numbers, and iMovie
  • Balsamiq Mockups